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中学门口卖电子烟?电子烟低门槛、高回报引资本青睐

????访问:京东商城1,“你抽我啊”9月2日,是北京大部分学校开学的日期。在9月2日到4日这段时间,TechWeb蹲守北京海淀区4所中学校门口,对周边便利店售卖、未成年购买电子烟的情况进行了统计。电子烟,正充斥在未成年人触手可及的地方。海淀区苏州街附近一所重点中学的马路对面,紧邻三家连锁便利店(相距学校50m)。根据TechWeb实地走访,三家店均持有烟草经营许可证,711、LAWSON均不出售电子烟,然而“便利蜂”的货架上却摆放着两款“雾化烟”产品。走进“便利蜂”,正售卖有两款电子烟:其中一款名为“RELX悦刻”,另一款名为“优意”。据店员介绍,“悦刻”最畅销的,是下图这款39元的“小悦刻雾化烟”,其中尼古丁含量5%。可以看到,悦刻在包装上标注着“未成年禁用”的标识,而外包装、口味设计上仍与食品类似。颜色缤纷的外端、友善和谐的广告标语,这些产品打着“健康”、“戒烟”的旗号,以几十元左右价格混在生活用品区,抢夺着着年轻人的注意力。另外,为了迎合尼古丁上瘾者的需求,国内电子烟品牌也会在产品中加入不同浓度的尼古丁。例如,“悠意”在该店销售的一次性雾化烟分有3种尼古丁浓度:4.8%、2.8%、以及不含尼古丁款。然而,真正的危害被隐藏在暗处,消费者能看到的只有产品包装上“无烟焦油”、“无尼古丁”一类的字眼。TechWeb在“全时”零售店发现,针对电子烟的销售,店员并不隐瞒:鲜艳色调的广告牌上赫然写着“你抽我啊”四个艺术字,而下面,则是一款名为“VPO Mini”的一次性电子烟。无论从略带挑逗性广告词来看,还是从糖果色的外包装来看,这款VPO电子烟很明显是为年轻人设计的。炫酷的外观刚好满足了年轻人“炫耀”、“装酷”的心理诉求。而这家“全时”便利店,仅仅与海淀区知春路某重点中学一街之隔。同样的现象也在其他学校门口发生。在海淀学院南路另一中学校东侧50m处,TechWeb发现在一家售卖电子烟的私营便利店。当被问到是否有某某牌电子烟时,店员的回答是:“你要的这款卖的比较好,已经缺货了。”TechWeb追问道:“这些烟都卖给了谁?学生会购买么。”店员并没有正面回答,而是将话题撤向一边。这时,刚好赶上学生下课,一群初中生样貌的未成年人进出这家便利店,期间也没有见到有任何学生购买或询问电子烟。尽管如此,按照这家店面客流量来看,每天仍会有不少未成年在结账时,从视觉上接触到形似“糖果”、“玩具”的各类充满诱惑性的电子烟。这不禁让人感到担心。图:放学后,一位学生和家长在“全时”便利店休息2,白马非马,电子烟非烟打着“戒烟”的旗号,自诩“健康无害”,实际只是厂商管用的营销手段之一。所谓电子烟,其实就是一种烟油雾化电子器,通过电加热将油状合成物变成雾状供人吸食。电子烟相较于香烟,有害成分只是后者的一小部分,它不含烟焦油、一氧化碳等成分。这也是为什么,好玩好看的“雾化烟油”能够在短时间内受到戒烟人群的关注。几乎所有品牌的电子烟在广告宣传中都打上了“更健康”“易戒烟”的标签,然而事实真的如此吗?在多数电子烟产品的介绍图中,商家总结了相比传统香烟电子烟的几点优势:第一,电子烟保留吸烟动作,能模拟吞云吐雾,能玩出“花样”;第二,电子烟不含焦油,无一氧化碳、二氧化碳、 氢氰酸、丙烯醛、砷、铅、汞等有害物质,因为不燃烧,完全避免了4000多种化学物质的危害;第三,电子烟没有“二手烟”,不会对他人造成污染,可在大多数禁烟场合使用。既然商家把电子烟描述的这么“健康”,那么这类“卷烟替代品”真的不会对吸食者造成身体上的危害吗?答案是否定的。世界卫生组织为此做了专门对研究,并得出更加令消费者不安的结论:几乎所有雾化烟都存在威胁健康的成分,无论是成年人还是青少年,都是因吸食电子烟而损害人体免疫系统;甚至不能作为戒烟的工具。今年7月,世界卫生组织发布《2019年全球烟草流行报告》指出,没有证据表明“加热不燃烧烟草制品”的危害小于传统烟草制品,使用这种产品还可能促使原本不吸烟的人染上烟瘾。而且,这种产品仍属于烟草制品,从吸传统香烟转而使用“加热不燃烧烟草制品”并不算戒烟。在今年的央视“3.15”晚会上,电子烟被点名曝光,称电子烟也会释放有害物质,危害吸烟者和被动吸烟人群健康,长时间吸食电子烟同样会产生对尼古丁的依赖。无毒即有毒。正当电子烟和传统烟草之间的界限变得模糊,电子烟又和“毒品”找到了共通之处。央视曾报道,45%的青少年听说过、了解电子烟,1.2%的初中生曾在受调查前30天内吸食过电子烟。这也应证了TechWeb的发现,尽管电子烟受到国家管控,但商家仍将精心设计的广告受众重心放在了年轻一代,使得青年人误以为“无毒”的电子烟即能够吸食的“玩具”。类似于毒品的传播:吸毒者最开始抱着“试一试”的心态,而终究陷入上瘾的“深渊”中不可自拔。据北京一所小学教师透露,教师有责任告诫学生不得尝试任何香烟、毒品一类摄入物,然而电子烟的并不在学校教育范围内。虽然电子烟不燃烧,没有焦油和一氧化碳等致癌物质,但厂商还是会在烟油中的添加丙二醇作为香料溶剂。如果消费者对醇类物质有慢性过敏症状,长期吸食可能会带来呼吸困难等严重后果。更有甚者,用二乙酰作为添加剂。大量吸入气态二乙酰会使人患上肺部结痂,俗称“爆米花肺”(一种闭塞性细支气管炎)。此前据澎湃新闻报道,一位河北消费者武某将福禄(FLOW)电子烟相关公司告上法庭。原因是发现网购平台上宣传电子烟“无害”的广告与“含成瘾性物质”的产品说明自相矛盾。另外,这款电子烟在京东官网的评论中也受人质疑,有购买者评论“雾化烟带来不舒服”的情形,而该旗舰店在下方回应则是:“这属于戒烟后的“烟草戒断症状”···身体一时不习惯新鲜空气”。福禄旗舰店甚至鼓励消费者继续吸食福禄雾化烟,以适应该症状。这样的回复,颇有些让人哭笑不得。除此之外,由于行业标准和监管机制的漏洞,有不少品牌为了求快冲量、以次充好,“烟弹漏油”、“烟杆爆炸”等不达标状况也时有发生,对消费者的口腔健康造成极大威胁。近日,美国发生首例电子烟致死案例,美国伊利诺伊州卫生官员宣布,一名成年人吸食电子烟,患上严重的呼吸道疾病后不治身亡。伊利诺伊州卫生主管单位认为,这可能是美国境内第一起电子烟致死案例。当下,从美国到北欧,从杭州再到深圳,越来越多的电子烟禁令出台,不仅让人们陷入思考:既然危害极大,为何电子烟仍畅销于市场?3.资本灌溉,野草横生资本往往是嗜血的。受利润驱动,国内电子烟产业发展呈井喷之势,被媒体渲染为新一处投资风口。源码资本、IDG、同创伟业、真格基金等颇有名气的创投机构争先布局电子烟,资本巨头的进入也加速了RELX悦刻、爱卓依IJOY、gippro等企业的飞速扩张。据TechWeb从企查查获得的数据统计,2019年,仅仅是电子烟初创公司(注册至今不超过3年),就总计拿到了千万、亿级融资。一次次输血,让电子烟市场找到了自信。不久前,罗永浩在离开锤子科技后打算另起炉灶,随后加入小野科技做上了电子烟生意。拿到钱后,老罗等人甚至花上千万请来陈冠希做为产品代言人。利用明星效应,圈粉、卖烟、变现:老套的互联网营销在罗永浩身上体现的淋漓尽致,不愧曾是成都最烫手的政府投资对象。另外,也有传言称,出局后的原魅族CMO李楠,离开老东家后,重新选择职业方向,悄悄加入了某电子烟初创公司。两位“跳槽者”不约而同入局电子烟,再一次应证了电子烟产品更偏向于营销手段,而不在于产品本身有多少技术含量、有多少安全保障。据IT时报报道,电子烟上市前做一套美国FDA认证需2500元,欧盟CE认证要贵一些,8800元一套。“一套房钱,就可以做一个电子烟品牌,拿下每年上百万营收,毛利60%打底。”据另一位有关人士描述。继而受电子烟市场“低投入、高回报”特性的吸引,越来越多的创业者、投资者想捞一把“快钱”。A股上市公司亿纬锂能提早布局,购入麦克韦尔股份,2019年上半年预计仅投资分红一项就有4.5~5亿元人民币。据统计,中国目前拥有世界上最大的吸烟群体,新型烟草无疑是一个万亿级市场,主打潮流和戒烟标签的电子烟吸引了众多玩家入局,在资本大鳄们追逐风口的路上,也让中国成为全球电子烟90%的生产“基地”。所以,关乎消费者健康的产品标准亟待出台,国家层面的监管短板更是需要完善。4,烟雾散尽,路在何方产业突飞猛进,法规逐步出台。自“3·15电子烟”新闻公开后,2019年7月,国家卫健委召开新闻会,强调将加速出台电子烟监管法规,针对电子烟健康性、安全性,以立法的形式对厂商及其产品进行合法合规性进行研究。这意味着,电子烟的管控将从消费者入手,落实此前难以定性的电子烟监管的空白。此外,电子烟消费者已经下沉到青少年层级,监管部门应向学校、未成年出入场所及周边的销售进行监管。最后,对于上瘾物质“尼古丁”含量的界定目前并不清晰,消费者对2.8%、4.8%等数字并不敏感,甚至没有判断能力,电子烟相关广告法也亟待普及。在此希望相关部门能够尽快针对电子烟产业及时出台相关法规,让产业正向发展,而不会受资本驱使,劣币驱逐良币。

fang wen: jing dong shang cheng 1," ni chou wo a" 9 yue 2 ri, shi bei jing da bu fen xue xiao kai xue de ri qi. zai 9 yue 2 ri dao 4 ri zhe duan shi jian, TechWeb dun shou bei jing hai dian qu 4 suo zhong xue xiao men kou, dui zhou bian bian li dian shou mai wei cheng nian gou mai dian zi yan de qing kuang jin xing le tong ji. dian zi yan, zheng chong chi zai wei cheng nian ren chu shou ke ji de di fang. hai dian qu su zhou jie fu jin yi suo zhong dian zhong xue de ma lu dui mian, jin lin san jia lian suo bian li dian xiang ju xue xiao 50m. gen ju TechWeb shi di zou fang, san jia dian jun chi you yan cao jing ying xu ke zheng, 711 LAWSON jun bu chu shou dian zi yan, ran er" bian li feng" de huo jia shang que bai fang zhe liang kuan" wu hua yan" chan pin. zou jin" bian li feng", zheng shou mai you liang kuan dian zi yan: qi zhong yi kuan ming wei" RELX yue ke", ling yi kuan ming wei" you yi". ju dian yuan jie shao," yue ke" zui chang xiao de, shi xia tu zhe kuan 39 yuan de" xiao yue ke wu hua yan", qi zhong ni gu ding han liang 5. ke yi kan dao, yue ke zai bao zhuang shang biao zhu zhe" wei cheng nian jin yong" de biao shi, er wai bao zhuang kou wei she ji shang reng yu shi pin lei si. yan se bin fen de wai duan you shan he xie de guang gao biao yu, zhei xie chan pin da zhe" jian kang"" jie yan" de qi hao, yi ji shi yuan zuo you jia ge hun zai sheng huo yong pin qu, qiang duo zhe zhe nian qing ren de zhu yi li. ling wai, wei le ying he ni gu ding shang yin zhe de xu qiu, guo nei dian zi yan pin pai ye hui zai chan pin zhong jia ru bu tong nong du de ni gu ding. li ru," you yi" zai gai dian xiao shou de yi ci xing wu hua yan fen you 3 zhong ni gu ding nong du: 4. 8 2. 8 yi ji bu han ni gu ding kuan. ran er, zhen zheng de wei hai bei yin cang zai an chu, xiao fei zhe neng kan dao de zhi you chan pin bao zhuang shang" wu yan jiao you"" wu ni gu ding" yi lei de zi yan. TechWeb zai" quan shi" ling shou dian fa xian, zhen dui dian zi yan de xiao shou, dian yuan bing bu yin man: xian yan se diao de guang gao pai shang he ran xie zhe" ni chou wo a" si ge yi shu zi, er xia mian, ze shi yi kuan ming wei" VPO Mini" de yi ci xing dian zi yan. wu lun cong lue dai tiao dou xing guang gao ci lai kan, hai shi cong tang guo se de wai bao zhuang lai kan, zhe kuan VPO dian zi yan hen ming xian shi wei nian qing ren she ji de. xuan ku de wai guan gang hao man zu le nian qing ren" xuan yao"" zhuang ku" de xin li su qiu. er zhe jia" quan shi" bian li dian, jin jin yu hai dian qu zhi chun lu mou zhong dian zhong xue yi jie zhi ge. tong yang de xian xiang ye zai qi ta xue xiao men kou fa sheng. zai hai dian xue yuan nan lu ling yi zhong xue xiao dong ce 50m chu, TechWeb fa xian zai yi jia shou mai dian zi yan de si ying bian li dian. dang bei wen dao shi fou you mou mou pai dian zi yan shi, dian yuan de hui da shi:" ni yao de zhe kuan mai de bi jiao hao, yi jing que huo le." TechWeb zhui wen dao:" zhei xie yan dou mai gei le shui? xue sheng hui gou mai me." dian yuan bing mei you zheng mian hui da, er shi jiang hua ti che xiang yi bian. zhe shi, gang hao gan shang xue sheng xia ke, yi qun chu zhong sheng yang mao de wei cheng nian ren jin chu zhe jia bian li dian, qi jian ye mei you jian dao you ren he xue sheng gou mai huo xun wen dian zi yan. jin guan ru ci, an zhao zhe jia dian mian ke liu liang lai kan, mei tian reng hui you bu shao wei cheng nian zai jie zhang shi, cong shi jue shang jie chu dao xing si" tang guo"" wan ju" de ge lei chong man you huo xing de dian zi yan. zhe bu jin rang ren gan dao dan xin. tu: fang xue hou, yi wei xue sheng he jia zhang zai" quan shi" bian li dian xiu xi 2, bai ma fei ma, dian zi yan fei yan da zhe" jie yan" de qi hao, zi xu" jian kang wu hai", shi ji zhi shi chang shang guan yong de ying xiao shou duan zhi yi. suo wei dian zi yan, qi shi jiu shi yi zhong yan you wu hua dian zi qi, tong guo dian jia re jiang you zhuang he cheng wu bian cheng wu zhuang gong ren xi shi. dian zi yan xiang jiao yu xiang yan, you hai cheng fen zhi shi hou zhe de yi xiao bu fen, ta bu han yan jiao you yi yang hua tan deng cheng fen. zhe ye shi wei shen me, hao wan hao kan de" wu hua yan you" neng gou zai duan shi jian nei shou dao jie yan ren qun de guan zhu. ji hu suo you pin pai de dian zi yan zai guang gao xuan chuan zhong dou da shang le" geng jian kang"" yi jie yan" de biao qian, ran er shi shi zhen de ru ci ma? zai duo shu dian zi yan chan pin de jie shao tu zhong, shang jia zong jie le xiang bi chuan tong xiang yan dian zi yan de ji dian you shi: di yi, dian zi yan bao liu xi yan dong zuo, neng mo ni tun yun tu wu, neng wan chu" hua yang" di er, dian zi yan bu han jiao you, wu yi yang hua tan er yang hua tan qing qing suan bing xi quan shen qian gong deng you hai wu zhi, yin wei bu ran shao, wan quan bi mian le 4000 duo zhong hua xue wu zhi di wei hai di san, dian zi yan mei you" er shou yan", bu hui dui ta ren zao cheng wu ran, ke zai da duo shu jin yan chang he shi yong. ji ran shang jia ba dian zi yan miao shu de zhe me" jian kang", na me zhe lei" juan yan ti dai pin" zhen de bu hui dui xi shi zhe zao cheng shen ti shang de wei hai ma? da an shi fou ding de. shi jie wei sheng zu zhi wei ci zuo le zhuan men dui yan jiu, bing de chu geng jia ling xiao fei zhe bu an de jie lun: ji hu suo you wu hua yan dou cun zai wei xie jian kang de cheng fen, wu lun shi cheng nian ren hai shi qing shao nian, dou shi yin xi shi dian zi yan er sun hai ren ti mian yi xi tong shen zhi bu neng zuo wei jie yan de gong ju. jin nian 7 yue, shi jie wei sheng zu zhi fa bu 2019 nian quan qiu yan cao liu xing bao gao zhi chu, mei you zheng ju biao ming" jia re bu ran shao yan cao zhi pin" de wei hai xiao yu chuan tong yan cao zhi pin, shi yong zhe zhong chan pin hai ke neng cu shi yuan ben bu xi yan de ren ran shang yan yin. er qie, zhe zhong chan pin reng shu yu yan cao zhi pin, cong xi chuan tong xiang yan zhuan er shi yong" jia re bu ran shao yan cao zhi pin" bing bu suan jie yan. zai jin nian de yang shi" 3. 15" wan hui shang, dian zi yan bei dian ming pu guang, cheng dian zi yan ye hui shi fang you hai wu zhi, wei hai xi yan zhe he bei dong xi yan ren qun jian kang, zhang shi jian xi shi dian zi yan tong yang hui chan sheng dui ni gu ding de yi lai. wu du ji you du. zheng dang dian zi yan he chuan tong yan cao zhi jian de jie xian bian de mo hu, dian zi yan you he" du pin" zhao dao le gong tong zhi chu. yang shi ceng bao dao, 45 de qing shao nian ting shuo guo liao jie dian zi yan, 1. 2 de chu zhong sheng ceng zai shou diao cha qian 30 tian nei xi shi guo dian zi yan. zhe ye ying zheng le TechWeb de fa xian, jin guan dian zi yan shou dao guo jia guan kong, dan shang jia reng jiang jing xin she ji de guang gao shou zhong zhong xin fang zai le nian qing yi dai, shi de qing nian ren wu yi wei" wu du" de dian zi yan ji neng gou xi shi de" wan ju". lei si yu du pin de chuan bo: xi du zhe zui kai shi bao zhe" shi yi shi" de xin tai, er zhong jiu xian ru shang yin de" shen yuan" zhong bu ke zi ba. ju bei jing yi suo xiao xue jiao shi tou lu, jiao shi you ze ren gao jie xue sheng bu de chang shi ren he xiang yan du pin yi lei she ru wu, ran er dian zi yan de bing bu zai xue xiao jiao yu fan wei nei. sui ran dian zi yan bu ran shao, mei you jiao you he yi yang hua tan deng zhi ai wu zhi, dan chang shang hai shi hui zai yan you zhong de tian jia bing er chun zuo wei xiang liao rong ji. ru guo xiao fei zhe dui chun lei wu zhi you man xing guo min zheng zhuang, chang qi xi shi ke neng hui dai lai hu xi kun nan deng yan zhong hou guo. geng you shen zhe, yong er yi xian zuo wei tian jia ji. da liang xi ru qi tai er yi xian hui shi ren huan shang fei bu jie jia, su cheng" bao mi hua fei" yi zhong bi se xing xi zhi qi guan yan. ci qian ju peng pai xin wen bao dao, yi wei he bei xiao fei zhe wu mou jiang fu lu FLOW dian zi yan xiang guan gong si gao shang fa ting. yuan yin shi fa xian wang gou ping tai shang xuan chuan dian zi yan" wu hai" de guang gao yu" han cheng yin xing wu zhi" de chan pin shuo ming zi xiang mao dun. ling wai, zhe kuan dian zi yan zai jing dong guan wang de ping lun zhong ye shou ren zhi yi, you gou mai zhe ping lun" wu hua yan dai lai bu shu fu" de qing xing, er gai qi jian dian zai xia fang hui ying ze shi:" zhe shu yu jie yan hou de" yan cao jie duan zheng zhuang" shen ti yi shi bu xi guan xin xian kong qi". fu lu qi jian dian shen zhi gu li xiao fei zhe ji xu xi shi fu lu wu hua yan, yi shi ying gai zheng zhuang. zhe yang de hui fu, po you xie rang ren ku xiao bu de. chu ci zhi wai, you yu hang ye biao zhun he jian guan ji zhi de lou dong, you bu shao pin pai wei le qiu kuai chong liang yi ci chong hao," yan dan lou you"" yan gan bao zha" deng bu da biao zhuang kuang ye shi you fa sheng, dui xiao fei zhe de kou qiang jian kang zao cheng ji da wei xie. jin ri, mei guo fa sheng shou li dian zi yan zhi si an li, mei guo yi li nuo yi zhou wei sheng guan yuan xuan bu, yi ming cheng nian ren xi shi dian zi yan, huan shang yan zhong de hu xi dao ji bing hou bu zhi shen wang. yi li nuo yi zhou wei sheng zhu guan dan wei ren wei, zhe ke neng shi mei guo jing nei di yi qi dian zi yan zhi si an li. dang xia, cong mei guo dao bei ou, cong hang zhou zai dao shen zhen, yue lai yue duo de dian zi yan jin ling chu tai, bu jin rang ren men xian ru si kao: ji ran wei hai ji da, wei he dian zi yan reng chang xiao yu shi chang? 3. zi ben guan gai, ye cao heng sheng zi ben wang wang shi shi xue de. shou li run qu dong, guo nei dian zi yan chan ye fa zhan cheng jing pen zhi shi, bei mei ti xuan ran wei xin yi chu tou zi feng kou. yuan ma zi ben IDG tong chuang wei ye zhen ge ji jin deng po you ming qi de chuang tou ji gou zheng xian bu ju dian zi yan, zi ben ju tou de jin ru ye jia su le RELX yue ke ai zhuo yi IJOY gippro deng qi ye de fei su kuo zhang. ju TechWeb cong qi zha zha huo de de shu ju tong ji, 2019 nian, jin jin shi dian zi yan chu chuang gong si zhu ce zhi jin bu chao guo 3 nian, jiu zong ji na dao le qian wan yi ji rong zi. yi ci ci shu xue, rang dian zi yan shi chang zhao dao le zi xin. bu jiu qian, luo yong hao zai li kai chui zi ke ji hou da suan ling qi lu zao, sui hou jia ru xiao ye ke ji zuo shang le dian zi yan sheng yi. na dao qian hou, lao luo deng ren shen zhi hua shang qian wan qing lai chen guan xi zuo wei chan pin dai yan ren. li yong ming xing xiao ying, quan fen mai yan bian xian: lao tao de hu lian wang ying xiao zai luo yong hao shen shang ti xian de lin li jin zhi, bu kui ceng shi cheng du zui tang shou de zheng fu tou zi dui xiang. ling wai, ye you chuan yan cheng, chu ju hou de yuan mei zu CMO li nan, li kai lao dong jia hou, chong xin xuan ze zhi ye fang xiang, qiao qiao jia ru le mou dian zi yan chu chuang gong si. liang wei" tiao cao zhe" bu yue er tong ru ju dian zi yan, zai yi ci ying zheng le dian zi yan chan pin geng pian xiang yu ying xiao shou duan, er bu zai yu chan pin ben shen you duo shao ji shu han liang you duo shao an quan bao zhang. ju IT shi bao bao dao, dian zi yan shang shi qian zuo yi tao mei guo FDA ren zheng xu 2500 yuan, ou meng CE ren zheng yao gui yi xie, 8800 yuan yi tao." yi tao fang qian, jiu ke yi zuo yi ge dian zi yan pin pai, na xia mei nian shang bai wan ying shou, mao li 60 da di." ju ling yi wei you guan ren shi miao shu. ji er shou dian zi yan shi chang" di tou ru gao hui bao" te xing de xi yin, yue lai yue duo de chuang ye zhe tou zi zhe xiang lao yi ba" kuai qian". A gu shang shi gong si yi wei li neng ti zao bu ju, gou ru mai ke wei er gu fen, 2019 nian shang ban nian yu ji jin tou zi fen hong yi xiang jiu you 4. 5 5 yi yuan ren min bi. ju tong ji, zhong guo mu qian yong you shi jie shang zui da de xi yan qun ti, xin xing yan cao wu yi shi yi ge wan yi ji shi chang, zhu da chao liu he jie yan biao qian de dian zi yan xi yin le zhong duo wan jia ru ju, zai zi ben da e men zhui zhu feng kou de lu shang, ye rang zhong guo cheng wei quan qiu dian zi yan 90 de sheng chan" ji di". suo yi, guan hu xiao fei zhe jian kang de chan pin biao zhun ji dai chu tai, guo jia ceng mian di jian guan duan ban geng shi xu yao wan shan. 4, yan wu san jin, lu zai he fang chan ye tu fei meng jin, fa gui zhu bu chu tai. zi" 3 15 dian zi yan" xin wen gong kai hou, 2019 nian 7 yue, guo jia wei jian wei zhao kai xin wen hui, qiang diao jiang jia su chu tai dian zi yan jian guan fa gui, zhen dui dian zi yan jian kang xing an quan xing, yi li fa de xing shi dui chang shang ji qi chan pin jin xing he fa he gui xing jin xing yan jiu. zhe yi wei zhe, dian zi yan de guan kong jiang cong xiao fei zhe ru shou, luo shi ci qian nan yi ding xing de dian zi yan jian guan de kong bai. ci wai, dian zi yan xiao fei zhe yi jing xia chen dao qing shao nian ceng ji, jian guan bu men ying xiang xue xiao wei cheng nian chu ru chang suo ji zhou bian de xiao shou jin xing jian guan. zui hou, dui yu shang yin wu zhi" ni gu ding" han liang de jie ding mu qian bing bu qing xi, xiao fei zhe dui 2. 8 4. 8 deng shu zi bing bu min gan, shen zhi mei you pan duan neng li, dian zi yan xiang guan guang gao fa ye ji dai pu ji. zai ci xi wang xiang guan bu men neng gou jin kuai zhen dui dian zi yan chan ye ji shi chu tai xiang guan fa gui, rang chan ye zheng xiang fa zhan, er bu hui shou zi ben qu shi, lie bi qu zhu liang bi.

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2018年中国零售百强销售规模仍保持较快增长

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  原标题:2018年中国零售百强销售规模仍保持较快增长

  中新社北京9月7日电 (记者 闫晓虹)中国商业联合会和中华全国商业信息中心7日联合发布的“2018年中国零售百强企业销售报告”显示,2018年中国零售百强销售规模仍保持较快增长。

  2018年中国零售百强企业销售规模达到7.35万亿元(人民币,下同),同比增长20.5%,较去年同期降低5.5个百台州工商局企业查询_小鹿专业百度白姐单双报分点。2018年零售百强销售规模相比上年增加1.27万亿元,企业的形象_小鹿专业百度白姐单双报自2017年来,中国零售百强销售规模绝对额增长连续两年超过万亿元。

  2018年,在消费品市场稳定提质增长的市场环境中,零售百强企业加快转型创新和信息技术应用,优化商品结构,提升品质,增强体验,呈现出平稳较快的增长态势。

  2018年,零售百强中,有7家企业销售规模过千亿元,67家企业销售进入百亿团队,零售百强入围门槛为专业企业管理咨询_小鹿专业百度白姐单双报45亿元,比2017年提高0.2亿元。

  2018年中国零售百强销售规模的较快扩张,使得百强销售规模占社会消费品零售总额的比重进一步提升。2018年百强销售规模占社会消费品零售总额的比重为19.3%,比2017年提高2.7个百分点。

  此外,零售百强增速明显高于行业水平。2018年,中国零售百强企业销售规模同比增长20.5%,较去年同期降低5.5个百分点,但仍高于社会消费品零售总额增速11.5个百分点。自2010年以来,中国零售百强企业销售规模增速连续9南邮企业管理_小鹿专业百度白姐单双报年高于社会消费品零售总额增速,尤其是自2012年百强中纳入电商以后,电商的高速增长使得百强销售规模增速领先社会消费品零售总额增速的幅度呈扩大趋势。

  报告称,消费升级是中国消费品市场的企业春晚主持形式风格_小鹿专业百度白姐单双报大趋势,表现为服务性消费的快速增长和对高品质商品消费需求的增强。在实物商品市场增长幅度趋缓、居民服务性消费比重加速上升的大趋势下,零售业将与旅游、体育、文化、娱乐、健康、养老等产业融合,实现一体化融合发展,满足服务性消费需求,并带动相关商品的销售。以服务性消费带动商品消费,以更高品质、更好体验的商品消费进一步促进服务性消费,广东省小微企业联合会_小鹿专业百度白姐单双报是中国零售业发展的一个重要趋势。(完)

责任编辑:陈修龙